DataEQ (formerly BrandsEye) was founded by a group of data and computer scientists in 2007 to discover new and better ways of connecting the voice of the public to decision-makers. DataEQ uses a unique blend of AI and human intelligence to filter the noise of unstructured feedback for the conversation that’s high risk, high value or urgent. Our proprietary prioritisation method enables real-time mitigation of risk, improved retention and acquisition rates, and superior customer experience. Today, we support clients across Europe, the Middle East and Africa across a range of industries including, financial services, telecommunications, and retail.
Advisory Board
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Etienne de Villiers
Chairman of DataEQInvestor and prominent executive in global media and sports businesses with extensive experience in building global brands.
ATP Tour, BBC Worldwide, Pi Capital, Saracens Rugby Club, Virgin Racing F1, Walt Disney Television International
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Willem van Biljon Advisor at takealot.comSoftware executive and entrepreneur with experience ranging from start ups to global corporates.
takealot.com, Entersekt, Nimbula, Amazon.com, Mosaic Software, LinkData, CSIR
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Rob Stokes Chairman of The Knowledge TrusteMarketing specialist and entrepreneur with a passion for education and Bitcoin lightning related projects.
Quirk, Mirum Agency, The Silicon Cape Initiative, Red & Yellow Creative School of Business
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Gabrielle Adams Associate Professor at University of VirginiaAcademic with extensive expertise in experimental social psychology and quantitative social science research.
Stanford University Graduate School of Business, London Business School, Harvard University
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Richard Hill Chief Executive of Stonehage Fleming Corporate FinanceCorporate finance specialist with over 20 years’ experience in capital raising and direct investments.
PwC, JPMorgan Chase & Co., GHP Russia Real Estate Development Limited, BibliU
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Andrew Allison Chief Commercial Officer at the Red & Yellow Creative School of BusinessAdmitted attorney, Chartered Management Accountant, corporate finance and BEE expert, with a keen interest in technology and marketing.
Norton Rose, Wallace LLP, Quirk, 42Engines, IAB South Africa, WPP, Mirum Agency
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Craig RawFounder Data EQ and Sparrow WalletSerial entrepreneur with a focus on strategic product innovation and management.
Quirk, Mirum Agency, DataEQ, Sparrow Wallet
Executive Team
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Nic Ray CEOGrowth driven executive and former CMO of digital agency Mirum SA. Nic is a global advocate for the use of opinion data in commercial strategic planning.
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David Tinker 
CTOLifelong software engineer with many years experience leading teams building scalable, reliable systems. Enjoys making solid technology do good things for the business.
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Melanie Malherbe MDSolution sales and account management expert, specialising in innovative technology, and analytics methodologies.
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Cecil Wehmeyer Financial DirectorCIMA qualified with 15 Years of finance experience in SaaS companies. Previously FD of GraphicMail (acquired by SharpSpring (NASDAQ: SHSP in 2014).
