You might be doing a great job identifying the right keywords and employing the right strategies to rank for them, but if your customers are dissatisfied with your service and are widely sharing that dissatisfaction online, you aren’t likely to get the visitors or sales you want to be successful.
You need to make sure that your customers are saying good things about you and that you are cultivating the relationship that you want. Since the Internet is such a vast place, the best way you can do that is to use brand monitoring tools that automatically search the web for you.
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