For the first time, DataEQ has partnered with PwC UK to benchmark consumer sentiment on social media amongst 15 of the country’s major insurers*

DataEQ retrieved 335,190 public tweets mentioning these insurers between 1 January and 31 December 2021.

Overall, the insurance industry experienced more negative conversation on Twitter than positive – resulting in an industry Net Sentiment of -19.2%.

*Insurers featured in the Index: 1st Central, AA Insurance, AXA Insurance, Admiral Insurance, Aviva Insurance, Bupa Insurance, Direct Line Insurance, Hastings Direct, LV Insurance, Legal & General, Marmalade, NFU Mutual, RAC Insurance, Royal London, Vitality Insurance